How To Grow Your Lawn Care & Landscaping Business To 10M In Revenue Using Our 7 Sales Laws While Experiencing “Stress Free” Operations
How To Grow Your Lawn Care & Landscaping Business To 10M In Revenue Using Our 7 Sales Laws While Experiencing
“Stress Free” Operations
Get personalized coaching from $55M Lawn care & Landscaping business owner.
Learn rapid sales generation, employee management & stress-free operations to GROW your business into a cash flow powerhouse.
(If you're under $500,000 in annual revenue this is not for you)
Dear Lawn Care & Landscaping Company Owner,
My name is Chester Buczynski.
10 years ago I started a landscaping company in my parent's backyard. No capital, no help, no rich uncle, no advice, and no clue what I was doing.
Fast forward to today: We are a $55m business with 450 employees in 3 states. We are private equity backed and I am a major equity holder in the big pie.
In this group, I'll teach you how to avoid all of the mistakes I made (because trust me, I made every mistake in the book and I learned the hard way).
I started this group out of a passion for entrepreneurship and helping others. I'm excited to see you inside where you can learn more about my journey and how you can do something like this for yourself.
I've helped Lawn Care & Landscaping companies on their way to achieve the dream of hitting $10M in annual revenue, solidifying their market position, and transforming their business into a local authority…
...and I am 100% certain I can help you become the go-to landscaping company in your area, increase your sales numbers and generate more revenue like never before.
Not just that…
But I can ensure you will start seeing results within the FIRST MONTH of joining Green Industry Masterminds (that's only about 30 days or less than 5 weeks to transform your business)!
I have devised a very unique method that guarantees hitting $10M in annual revenue using sophisticated sales systems, high end marketing, operations, and cash flow management skills.
There's just NO WAY you will not see results when you work with me…
This method is so powerful that literally every single Lawn Care & Landscaping company that has used it has skyrocketed their revenue.
And here's the kicker - it works FAST!
You will see significant revenue growth and operational efficiency within just 3 months…
It's the ONLY system you will need to use going forward... IF you want to see results FAST!
All I need is for you to commit to the EXACT process outlined in this letter…
And you will see results immediately!
But first, let me clarify something…
If You're NOT Serious About hitting $10M in Annual Revenue... Improving your sales numbers... and making your operations stress-free... then you can stop reading right now.
Now if you absolutely want to transform your Lawn Care & Landscaping Company into a multi-million dollar revenue powerhouse, keep reading:
I’ll show you the exact system I use to see substantial revenue growth and operational efficiency within just 3 months...
This system has Lawn Care companies consistently getting remarkable improvements in their sales and client acquisition week over week...
You will easily walk away with a robust, high-performing team and I ensure that your business will receive unparalleled market recognition in your local area...
So pay attention, we’re going to cover:
How Lawn Care & Landscaping companies are able to triple their revenue by mastering the 7 Sales Laws... fast!
How our unique approach to marketing helps Lawn Care & Landscaping companies attract high-value customers and dramatically increase their customer lifetime value…
An innovative KPI tracking method allows Lawn Care & Landscaping companies to consistently grow and surpass revenue projections…
How to revolutionize your recruitment processes to build a team that propels your company towards the $10M revenue goal…
What successful Lawn Care & Landscaping companies do to manage their cash flow effectively, ensuring sustainable business growth...
HERE'S WHAT YOU WILL EXPERIENCE...
Experience your sales team transforming into a cash-collection army, closing deals with an unheard-of 50-60% close rate (this is my personal close rate & will train your staff on exactly how I achieved it)...
Watch your business grow as you become a recognized authority in your local market, attracting customers who value quality and are willing to pay for it…
Feel the ease of streamlined operations, as your staff becomes more efficient and productive, reducing stress and boosting profitability...
You will experience stability of your cash flow, making your business not just profitable but also financially secure…
Gain the satisfaction of overcoming your biggest industry challenges, setting your company apart from competitors and leading the market...
Getting to $10M in annual revenue means more than just financial success...
It means becoming the uncontested leader in your market, respected for your quality, efficiency, and innovation...
This will be a priceless experience and it will give you incredible benefits such as increased cash profits, strong customer loyalty, and a passionate, dedicated and LOYAL team…
It’s worked for 100+ Lawn Care & Landscaping companies (and counting!) to achieve remarkable business growth and increased revenue...
If you’re reading this, I’m certain it will work for you too… and here’s the BEST part…
“YOU WILL START SEEING RESULTS WITHIN THE 1ST MONTH OF JOINING”
That’s Why I Created
“Green Industry Masterminds”
Green Industry Masterminds is a unique profit system that helps Lawn Care & Landscaping companies close more customers fast, streamline their operations so the business runs stress-free… and ramps revenue growth FAST!
It’s designed to help ANY Lawn Care & Landscaping company hit $8M-$10M in annual revenue... using a modern day business process (that very few people know of)…
This is done using a comprehensive sales system, marketing system, and operational blueprint that transforms your business — and you start seeing results within the FIRST month of applying these strategies.
As soon as you get on the program, you start seeing increased sales, better client relationships, and improved & stress-free operational efficiency...
You’ll instantly get rid of all the inconsistent cash flow, client management headaches, and labor challenges the minute you get started…
This is a completely unique way of skyrocketing your business because it does not depend on outdated methods that don’t work…
Green Industry Masterminds has specifically been designed keeping the Lawn Care & Landscaping company in mind — to help you achieve $10M in annual revenue within a year using our step-by-step framework that will get you unparalleled market recognition, operational efficiency, and customer satisfaction.
Here’s How It Works
Super Sales Training
We will first transform your sales approach with our comprehensive training...
It begins with implementing our unique "Speed to Lead" protocol, ensuring you're the first to engage potential clients, which significantly boosts your chances of securing the deal.
Then, we focus on "Discovery & Gathering Intel", teaching you to extract crucial information from prospects, paving the way for more effective and targeted sales pitches.
We train your team to quickly engage leads, resulting in faster responses and higher conversion rates.
We emphasize rapid outreach to new inquiries, which leads to your business standing out in the eyes of potential customers.
We teach nuanced methods of first contact, ensuring initial interactions are impactful and lead to further engagement.
Marketing Mastery
Elevate your marketing strategies to new heights...
It starts with a concept I devised called "Squeeze the Orange", maximizing the potential of your existing leads, which translates to more business opportunities from the same client base.
Then, we delve into "Improving Marketing Assets & CTAs", helping you create compelling calls to action and marketing materials that capture and retain customer interest.
We show you how to fully utilize your current lead list, ensuring no opportunity is missed.
We instruct on techniques to engage and re-engage clients, leading to an increase in appointments and booked meetings.
We guide on upselling strategies, ensuring you maximize the lifetime value of each customer.
KPIs and Analytics
Master the art of business metrics for continuous growth...
We start with teaching you "How to Measure KPIs", enabling you to track and understand key performance indicators for strategic decision-making.
Then, we allocate "Ownership of KPIs" among your team, fostering a culture of responsibility and focus on results.
We provide tools and knowledge to monitor critical business metrics.
We train you on interpreting data such as man-hour rates and sales projections, which leads to informed strategic decisions.
We help assign specific KPIs to team members, ensuring accountability and targeted efforts towards business growth.
Recruitment and Team Building
Build a winning team that drives your business forward...
We begin with "Creating SOPs and Delegating", streamlining your operations and freeing up your time for growth-focused activities.
Then, we focus on "Employee Motivation and Team Alignment", ensuring your staff is engaged, motivated, and working towards common goals.
We guide you in developing standard operating procedures, leading to more efficient and consistent business practices.
We teach delegation techniques, resulting in a more balanced workload and focused leadership.
We implement employee motivation strategies, fostering a workplace environment that drives productivity and reduces staff turnover.
Case Studies
Company out in Virginia
Revenue: $4.3M
Services: Residential maintenance, clean ups, mulch, weed control and fertilizer
Before we met:
Felt like they tapped out the market. Marketing wasn’t hitting as well
Cost per client was increasing
Close rate was low: high 20s or low 30s
No structured incentive plan for office staff
After we met:
Implemented Squeeze the Orange tactics (much better emails, sales process, and cold outreach) which produced much higher months in sales.
Increased close rate with 7 Sales Laws and stronger sales incentives
Made sales more visible and fun for the office which improved culture
Created a proper sales commission plan which weeded out underperforming staff. So he hired better staff.
Conclusion:
Company is on track to reach $4.9m this year (hoping to get past $5m). The company now has evergreen marketing emails that converts at a high rate. The sales staff now pounces at calls and website forms to close leads. They are selling more than they ever have.
Company out in Indiana
Revenue: $3M in 2024
Services: Design/install, maintenance, irrigation, lawn care, snow removal
Before we met:
They weren’t tracking any sales or marketing metrics (CPL, CAC, Close Rate, etc.)
They struggled with how operations and sales responsibilities should be allocated
No job costing was being done
The owners were wearing many different hats with unclear roles
After we met:
Clearer sales targets, metrics, commission, and gamification
More structured HR process with better culture alignment
Proper job costing sheets and measurements
We helped them acquire a new company and make adjustments as necessary
Conclusion:
This company will do about $4.75m in 2025 which includes the new company they bought. They are now using a clearer CRM, they have clearer roles and responsibilities and are making better hires. They fired their old marketing company and have implemented strong sales incentives and goals.
Company out in Minnesota
Revenue: $1.8M
Services: Commercial and HOA maintenance, clean ups, installs, weed control and fertilizer
Before we met:
Struggled with systems and staying organized
Cash flow was awful
Owner was wearing too many hats (invoicing, managing, selling, etc.)
Roles were unclear withing the company
Super high stress time in his life
After we met:
Created and organized clearer roles within the company
Helped him make better hires who took huge burden off his shoulders
Onboarded him onto Service Autopilot to make invoicing and scheduling much easier
Much clearer path to scalability with much less hours worked
Conclusion:
The owner has said that their operations, sales, management staff are doing incredible. Each meeting we have with him, he raves about how well they are doing and how much better the company flows. Depending on how the snow season goes, the goal is to hit $2.5m this year.
Company out in New Jersey
Revenue: $1.5M in 2024
Services: Lawn maintenance, fencing, weed control, snow removal
Before we met:
No office staff- Handling all permits, customer service, sales, admin, etc.
Expiring large commercial contracts- no back up plans
No marketing plan or incoming customers
Little structure- No SOPs, many layoffs, unpredictable work flow
After we met:
Hired an office staff to take admin burden off shoulders
Hired marketing company to improve website, branding, and service offerings
Created marketing material that pointed out the pains and desires of target customers
Added an additional service to keep pipeline afloat
Created marketing plan to beef up more contracts and use relationships to acquire leads
Conclusion:
All of the eggs were in one basket with this company. We immediately addressed this threat and are taking action to thin out this risk and acquire more customers. The potential of this company is becoming more clear to the owner and the marketing plan is solid.
Company out in Texas
Revenue: $985k in 2024
Services: Residential maintenance, weed control and fertilizer, pest control
Before we met:
Owner was wearing too many hats
Sales was underperforming and was not justifying overhead staff
Having issues with management staff not listening or following direction
After we met:
Cleared up job roles and descriptions
Got the wrong people off the team
Built incentive plans for the right people to stay on the team
Improved sales process and strategic planning
Conclusion:
Company will do $1.3m this year with a killer team. We are starting to incorporate weekly meetings with key staff to stay on goals and build accountability. The owner strategically adjusted service offerings and is marketing more and more to his customer/lead base. Company is growing and growing.
Company out in Washington
Revenue: $800k
Services: Lawn maintenance, clean ups, bed maintenance
Before we met:
Struggling to close estimates/leads at a high rate.
No set pricing matrix
Struggled to build up pipeline of work to keep guys busy
After we met:
Introduced the 7 Sales Laws which exploded his close rate
Helped develop pricing matrix which allowed office staff to quote from the phone
Shifted easier phone sales to office staff to allow more room for bigger in-person sales
Launched strategic marketing email campaigns that piled in work and built up a healthy pipeline
Conclusion:
These changes gave the owner some breathing room and even allowed him to open up a second location. He repeatedly praised the 7 Sales Laws and how that has boosted the company so much. His sales process and marketing plan is extremely clear. Will exceed all goals this year.
Company out in Tennessee
Revenue: $600k in 2022
Services: Maintenance, mulch, clean ups, weed control
Before we met:
Owner facing burnout from wearing too many hats
Had trouble balancing operations of business and selling as much as he can
Had no real metrics or scorecards to track progress
After we met:
Shifted more selling responsibilities to office admin
Shifted some operational tasks to foreman type employee
Created scorecards for office admin and for the owner
Accurately tracked KPIs that moved the needle for the company
Conclusion:
Extreme clarity. Not only for the business owner, but for all of the employees as well. Burnout was reduced since smaller $/hour tasks were given to the right employees. Company did close to $900k in 2024. Company continues to have banner weeks and months.
Crystal: Hired Operations Manager and Sales Manager
Up 71% in Revenue in August 2024
Up 1,505% in Profit in August 2024
Average August growth
(compared to August 2023)
Revenue: +42.63%
Profit: +195.39%
Jordan: Typically does $6k-$10k in January
Implemented Squeeze the Orange and did $65k
Rob: Increased Close Rate
Went from 28% to 48% close rate
Kyle: Hired Operations Manager
Works 20 hours a week
Averages 20-30% net profit each year
Testimonials
$3.5M after three years of signing up
Oasis Testimonials
It shows that you are trusting and investing in your team members as well...
Oasis Testimonials
Client: Northern Iowa Lawn & Snow
Everybody is willing to share about golden pricing and sales...
Landscaping and Snow Removal Company
-Eric Blohm
Owner, Northern Iowa Lawn & Snow
Client: James Evans
They help me focus and prioritize what I need to be working on...
(Landscaping Company)
- James Evans
Owner of Greater Boston area based Landscaping Company
Client: Dave Patterson
(Landscaping Company)
-Dave Patterson
Owner of Landscaping Company
If you are a company that is looking to grow, I highly recommend GIM...
Oasis Testimonials
There's a lot of information to take back home...
Oasis Testimonials
They already made the mistakes for you...
Oasis Testimonials
★★★★★
James Evans
“I've learned a ton!!! Better defined roles within the company. Separated sales and operations. Bonus system for field staff and operations manager. Significantly improved our hiring practices. We are stuck at 1M for 2 years in a row, 1 year after joining we grew top line revenue to 1.4M. This year we are on track to meet our goal of 1.8M.”
★★★★★
Jimmy Seay
“Networking and getting ideas from others has been priceless.”
★★★★★
Rob Hambleton
”We have learned a lot from GIM. Mainly we have been focusing on Sales. We have streamlined our sales process, changed our script, adopted KPI tracking suggestions, implemented the sales laws/tactics and gotten good feedback from our efforts to confirm if we are on the right track. We have also been exposed to some really good experts in the industry on the monthly guest calls. In the general Q&A phone calls we learned about applause and other helpful software and tips that have helped us. It's hard to remember them all here. We have also learned how to send out effective 1 click marketing emails. We have learned a lot on the sales and marketing side and we have made some really good connections in the group.”
★★★★★
Caleb Nguyen
“-Sales goals are clear
-Seeing what is possible, and how attainable it is to build an incredible, and multi-million dollar company
-Lots of helpful little insights that I would have had to have learned by trial and error
-Learning how to structure meetings
-Connections and advice on resources for the industry
-Amazing shop tours
We did over $300,000 in snow- and if I didn't come to the shop tour in Dallas, I wouldn't have balanced my per-service and seasonal contracts, and we likely would have had a hard time staying in business.
Learning how to set sales targets and create budgets was also huge.
Have learned a lot about where my time should be spent, and my day to day and week to week basis needs to look like to hit the goals I've set out for our company.”
You Will Experience A Revenue Surge…
I just want to make it clear that this is your direct path to leaping into the $10M in annual revenue range. It's not just an increase; it's a business transformation...
Nobody else will ever be able to provide the comprehensive, step-by-step growth blueprint that you will get with me inside Green Industry Masterminds…
You will have a proven, systematic approach, to build a multi-million dollar lawn care and landscaping business...
So my question to you is this…
ARE YOU READY TO SKYROCKET YOUR REVENUE, GAIN MARKET DOMINANCE, AND REVOLUTIONIZE YOUR BUSINESS OPERATIONS?
You simply follow the path laid out, and watch your revenue grow exponentially...
You take action based on EVERYTHING I teach you, and witness your business becoming the authority in lawn care and landscaping, attracting high-value customers effortlessly..
You just COMMIT to putting in the work, and see your cash flow SURGE, your operations streamline, and your profitability soar...
Within just 2-3 months you will have all the systems, all the processes, and a GREAT team… based exactly on a step-by-step protocol that I will teach you — so you don’t have to worry about figuring this out yourself…
AMPLIFY YOUR BUSINESS, SALES AND OPERATIONAL EFFICIENCY
You get streamlined operations and enhanced brand recognition because of my expert guidance on industry-specific strategies (7 Sales Laws)...
You suddenly gain an edge over your competitors which creates a ripple effect – and how this newfound market presence is the key factor driving your revenue growth...
So you automatically end up getting operational excellence, high client retention, and sustained business growth...
It’s time to embrace your deepest ambitions and achieve the success you've always dreamed of. Imagine yourself at the helm of a landscaping empire, revered as a local authority, with projects that stand as testaments to your skill and creativity.
Imagine a future where every lead turns into a lucrative deal, where your name is synonymous with excellence in landscaping, a name that resonates across regions...
If any of the benefits mentioned in this letter resonate with you, then don't hesitate. Book a meeting with me. I'm here to craft a strategy that's tailor-made for your business, for your success.
Click the button below to book a quick call with me if you want to:
Establish Yourself as the Leading Local Authority in landscaping, achieving widespread recognition and respect while enjoying increased business opportunities and community impact.
Expand Your Business beyond your wildest dreams, regionally or even nationally, and experience the thrill of watching your brand grow exponentially.
Transform Every Project into a Work of Art, showcasing your unmatched skills and creativity, leading to a portfolio that attracts premium clients and sets you apart from the competition.
Streamline Your Operations to maximize efficiency and profitability, creating a well-oiled machine that runs smoothly, reducing stress, and boosting your bottom line.
Attract and Retain High-Value Clients, building a loyal customer base that values your work and is willing to pay a premium for your exceptional services.
Gain an Edge with Advanced Marketing Strategies, mastering digital and traditional marketing to create a flood of leads and convert them into profitable projects.
Build a Team of High-Performing Professionals, creating a culture of excellence and dedication that drives your business towards unprecedented growth.
Meet the Founders
Chester Buczynski
Went to college for 2 days. Left that and began cutting grass at a local company. Spent 4 years learning the trade but never moving up. Tested into an apprenticeship program to become an operating engineer, and started a lawn business a year later. Stayed at his day job as a crane operator until the business was over $1m in sales. Left shortly after to run the business full time. Now the business produces over $10m in annual revenue and runs itself. Chester also invests in real estate and owns a $3m portfolio of commercial properties and Airbnbs. He loves fitness, leadership, personal development, and all things business.
Carson Jones
Carson started his career doing door-to-door sales for a pest control company for several years. He then brought his sales experience to the landscaping industry. While working for a landscaping company in Arizona, he helped bring the company from under $2m per year to $10m per year in just under 3 years. He is an expert in sales, processes, software, operational management and scaling companies.
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